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Our Team

Chief Executive Officer (CEO) - Seah Xin Yi

Job Scope:

  • In charge of overall company management

  • Plans the monthly sales target for the company and ensures that targets are met

  • Come up with strategic plans for the future

  • Motivate employees

  • Handles partnership and sponsorship plans

 

Marketing & Sales Management Director - Nur Atikah Bte Shir Khan

Job Scope:

  • Comes up with marketing strategies and plans

  • Ensures that monthly sales target are met

  • Reports on monthly sales records

 

Product Management Director - Felicia Lee Xin Ru

Job Scope:

  • In charge of designing the box’s packaging

  • Introduces new products

  • Test out new products to make sure that they are 100% safe before selling it

 

Logistic Management Manager - Raymond Koh

Job Scope:

  • Keep track of inventory

  • Source for suppliers

  • The person in charge of contacting the suppliers directly

 

Finance Manager - Lim Xiu Ling

Job Scope:

  • Keep track of monthly expenses and profits

  • Reports on the annual growth of the company

  • Works closely with Atika for all transaction matter

 

Operation Manager - Nicholas Low

Job Scope:

  • In charge of part-timers (recruiting new part-timers/ensuring that they are doing their work)

  • Ensures smooth sail of daily operation

  • Double check that products are correctly packaged after which he will print out an invoice before sending the orders out for delivery

 

Part-Timers (Alicia Ting & Jonathan Goh)

Job Scope:

  • In charge of recording new orders down

  • Package new orders

  • Keep track of Heartfelt’s social media accounts eg. Instagram by updating it with pictures of our beautifully packaged gifts and reviews of our service

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